Creating an Art-Loving Voice to Shunpike’s Website Copy
This project was part of my Content Writing Certificate program at School of Visual Concepts (September 2017 – December 2018.)
Problem: Shunpike is a Seattle-based organization that assists creative types with the business and financial side of the art world, and provides artists with the opportunity to display their work in public spaces. Unfortunately, the copy and headlines on Shunpike’s official website are devoid of an enthusiastic voice, often resembling government notices. Additionally, contact information regarding Shunpike’s programs are buried at the bottom of the page after clicking on multiple links and scanning through the expository paragraphs.
Solution: In this “one-click” world, artists and arts patrons need to be hooked by Shunpike’s mission and services immediately after their homepage loads. A redesign of their website was proposed, with concise copy that breaks down the services and opportunities that helps artists succeed.